HARLEY-DAVIDSON ACCELERATES STRATEGY TO BUILD NEXT GENERATION OF RIDERS GLOBALLY

“More Roads to Harley-Davidson” Includes New Products in Additional Motorcycle Segments, Broader Access and Commitment to Strengthen Dealers
MILWAUKEE (July 30, 2018) – To inspire even more people around the world to experience the exhilaration of riding a motorcycle, Harley-Davidson today shared details of its “More Roads to Harley-Davidson” growth plan through 2022.

In a fast-changing world with new consumer demands, these accelerated actions support Harley-Davidson’s 2027 objectives with increased focus and strategic investment to reinvigorate the U.S. business while accelerating the pace of international growth.

“The bold actions we are announcing today leverage Harley-Davidson’s vast capabilities and competitive firepower – our excellence in product development and manufacturing, the global appeal of the brand and of course, our great dealer network,” said Matt Levatich, president and chief executive officer, Harley-Davidson, Inc. “Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding.”

The result of a comprehensive, top-to-bottom assessment incorporating a “customer first” perspective, the More Roads to Harley-Davidson plan includes:

  • New Products – keep current riders engaged and inspire new riders by extending heavyweight leadership and unlocking new markets and segments
  • Broader Access – meet customers where they are and how they want to engage with a multi-channel retail experience
  • Stronger Dealers – drive a performance framework to improve dealer financial strength and the Harley-Davidson customer experience

 “We expect this plan will result in an engaged, expanded Harley-Davidson community with a more diverse rider base, along with industry-leading margins and cash flow,” said Levatich.

New Products

Leveraging its industry-leading design and strong manufacturing capabilities, Harley-Davidson plans to offer its most comprehensive lineup of motorcycles, competing in many of the largest and fastest growing segments with a full portfolio of motorcycles across a broad spectrum of price points, power sources, displacements, riding styles and global markets. Highlights include:

  • Extending the company’s leadership in heavyweight motorcycles by continuing to develop improved, more technologically-advanced Touring and Cruiser motorcycles that will keep existing Harley-Davidson riders engaged and riding longer.

 

  • Introducing a new modular 500cc to 1250cc middleweight platform of motorcycles that spans three distinct product spaces and four displacements, starting with the company’s first Adventure Touring motorcycle, the Harley-Davidson™ Pan America™ 1250, a 1250cc Custom model and a 975cc Streetfighter model, all of which are planned to launch beginning in 2020. Additional models to broaden coverage in these product spaces will follow through 2022.

 

  • Developing a more accessible, small-displacement (250cc to 500cc) motorcycle for Asia emerging markets through a planned strategic alliance with a manufacturer in Asia. This new product and broader distribution is intended to fuel Harley-Davidson’s customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets.

 

  • Leading the electric motorcycle market by launching Harley-Davidson’s first electric motorcycle, LiveWire, in 2019 — the first in a broad, no-clutch “twist and go” portfolio of electric two-wheelers designed to establish the company as the leader in the electrification of the sport. LiveWire will be followed by additional models through 2022 to broaden the portfolio with lighter, smaller and even more accessible product options to inspire new riders with new ways to ride.

Broader Access

Harley-Davidson will advance its market delivery approach and meet today’s customer needs by:

  • Creating high-engagement customer experiences across all retail channels – including improving and expanding the company’s global digital capabilities by evolving the Harley-Davidson.com experience to integrate with and enhance the dealership retail experience for existing and new customers.

 

  • Establishing strategic alliances with global leading e-commerce providers to extend access to Harley-Davidson to a pool of millions of potential new customers.

 

  • New retail formats — including smaller, urban storefronts globally to expose the brand to urban populations and drive sales of the expanded Harley-Davidson product portfolio and expand international apparel distribution.

 

 

 

Stronger Dealers

Harley-Davidson’s world-class dealer network is an integral part of the company’s accelerated strategy and critical to overall success. The company will implement a performance framework to significantly enhance the strength of the dealer network and the customer experience, enabling the best-performing and most entrepreneurial dealers to drive innovation and success for themselves and Harley-Davidson — while providing the premium customer experience the brand is known for across an increasingly diverse product and customer base.

 

“Harley-Davidson is iconic because we’ve never been static,” said Levatich. “In moving forward, we are tapping into the spirit that drove our founders back in 1903 and every one of the employees and dealers who rose to the challenges faced along the way.  Our plan will redefine existing boundaries of our brand – reaching more customers in a way that reinforces all we stand for as a brand and as a company and we can’t wait to kick it into gear.”

 

 

Honda CB1000R 2018 Price Announcement

The new Honda CB1000R will hit dealers this month and will be available for about $16,499.

The 2018 CB1000R is a motorcycle that looks, feels and performs very differently from what’s come before and melds exhilarating function to a form that offers a radically fresh, visually stunning two-wheeled aesthetic.

Pinned against the Yamaha MT-01, it seems to be based on a Modern take of a Cafe Racer with the performance of a Street Fighter Naked bike.

Only six exterior parts are constructed from plastic, the largest being the svelte front mudguard. By contrast, what really makes its presence felt is the use of premium metal finishes; parts such as the burnished-aluminium radiator shroud and airbox cover; machined engine cases, cylinder head, and sprocket hub and flangeless steel fuel tank.

The result is a machine with a unique identity, a fusion of Sport Naked and bare-boned Café Racer inspirations.

2018 Honda CB1000R
2018 Honda CB1000R

The 2018 CB1000R elegantly combines more with less. It gives riders a huge amount of usable engine power with the control of a cutting edge Supersports machine with innovative, minimalist styling.

Its 998cc DOHC four-cylinder engine has been tuned to deliver its torque with strong character, offering more peak power at just over 10,000rpm and more torque right through the mid-range, where it’s most useful – and most fun.
The CB1000R has Throttle By Wire (TBW) with 3 pre-set riding modes plus a ‘User’ setting. Power (P), Engine Brake (EB) and Honda Selectable Torque Control (HSTC) work together across the pre-sets to offer optimum benefit to the rider dependent on the conditions. The exhaust transmits a raw-edged howl as revs rise.

The 2018 CB1000R is 12kg lighter than the outgoing design, making for a 20% improvement in power to weight ratio. It’s also smaller, yet has a more relaxed riding position.

Supporting the radical new look is a box section mono backbone steel frame, with Showa Separate Function Fork Big Piston (SFF-BP) USD suspension up front and a Showa monoshock at the rear. Radial-mount front brakes, ABS and a 190-section rear tyre complete the chassis’ upgrade.

All lighting is LED and the thin, round headlight employs a horseshoe-shaped light ring, as well as a distinctive two-bar light signature. The rear light is also a semicircular light bar that fully lights up when the brakes are applied. The T-shaped instrument panel integrates into the top triple clamp, minimizing bulk, and the ignition switch is positioned at the front of the fuel tank.

Project Leader for developing the 18YM CB1000R Mr S. Uchida, said; “At Honda, our intention is always to look to the future and to be ready to lead. Hence, as the Naked sector’s requirements mature, we knew that we had to go much further than giving the new CB1000R a boost in real world performance. Customer expectation and interests are about much more than just ‘how fast?’

“We wanted to build in not only exhilaration and emotion to each experience of the CB1000R, but also real pleasure in owning, and showing off, such an individual machine. So we travelled in a new direction and are very proud of the result – both when out on the road and when admiring it in the garage!” Mr Uchida finished.

For more information on this exciting new model head into your Honda dealer today, ring 1 300 1 HONDA or go to www.hondamotorcycles.com.au

2018 Honda Monkey Bikes

Get ready for Monkey magic when the new Monkey hits Australian streets in July and will be available from $5,999 Ride Away!

With its chunky tyres, glossy fuel tank and big, comfortable padded seat, the Monkey is unmistakable, a timeless figure loved all over the world.

The new Monkey model offers riders a premium take on the cult classic, boasting the first-class craftsmanship and quality demanded when a crowd favourite is re-imagined for present day.

The historical 3D Old Wing design Honda logo, chromed steel high-level front and rear mudguards – plus the chrome exhaust shield, circular mirrors and high-rise handlebars – all pay homage to the original and a host of modern touches bring this genuinely iconic machine into the next phase of its life.

The digital full-LCD circular meter features a speedometer, odometer with two trip meters and six-segment fuel level indicator.

All lighting is LED; the ‘wave’ pattern key (which also wears the Old Wingmotif) features an ‘answer back’ system that makes the lights flash at the push of a button to allow easy location in crowded car parks.

The single channel ABS breaking system operates with an IMU to mitigate rear ‘lift’ under strong braking and the Monkey features premium USD forks and twin rear shocks.

The air-cooled horizontal 125cc single-cylinder engine with PGM-FI and a 4-speed gearbox is simple, robust and tuned to deliver useful about-town performance.

The Monkey’s steel backbone frame is perfect for the wide variety of conditions the machine is sure to be ridden in.

Oval in cross-section, the swingarm echoes the circular design theme that runs through the bike.

For Australia, there are four exciting colours to choose from – Banana Yellow, Pearl Nebula Red, Pearl Glittering Blue and Pearl Shinning Black.

For more information on this exciting new model head into your Honda dealer today, ring 1 300 1 HONDA or go to www.hondamotorcycles.com.au

Honda CBR500R, CBR650F and CB500F (Honda offering Cash incentive)

From the 1st May until 30th June, there are 500 Honda Dollars* available on the the CBR500R, CBR650F and CB500F, offering a choice across the Supersport, Sports Touring and Naked categories.

If you are in the market for a punchy Supersport machine, then the CBR500R has you covered, LAMS approved and promising riders the best of both worlds: power and practicality.

The CBR500R is ideal for the morning commute or a weekend road trip, thanks to a large 16.7 litre fuel tank.

The CBR500R features LED lighting and the big 41mm adjustable pre-load front forks have external preload adjusters which are all about setting up the ideal feel, just like a 1000cc sportsbike. This feature means as you grow in experience, the CBR500R grows with you.

2018 Honda CBR500R
2018 CBR500R Graphite Black, Silver Stripe.

Sophisticated Pro-Link® single-shock rear suspension offers nine-stage spring preload adjustability, which allows adaptation for different riding situations (i.e., riding with a passenger, cargo etc.)

Those after something slightly bigger and in the Sports Touring genre can look no further than the CBR650F. From headlight to tail light, it screams performance and agility, ready to take you on a journey away from the repetition of everyday life.

2018 Honda CBR650F
Hitting Honda dealers this month, the super sharp 2018 CBR650F is LAMS approved and will be available for $9,999 MLP.

Designed to conquer corners with ease, it offers a sporting edge but makes no compromise to rider lifestyle. The high-set handle bars offer a more relaxed riding position and twin 320mm front discs and single 240mm rear disc with standard 2-channel ABS, offers confident and controlled stopping power.

From the Naked category, the CB500F is the perfect entry level bike for beginners being LAMS approved but also a whole lot of fun for riders of all experience levels.

2017 Honda  CB500F
2017 Honda CB500F

Due to its compact dimensions, the CB500F is adaptable to a wide variety of needs thanks to its great urban ability as well as enjoyable, out-of-town performance, matched with excellent fuel efficiency.

Adding a shot of street fighter style is its sharp stripped back bodywork, which bares Hondas famed 471cc DOHC engine and steel diamond-tube frame.

The CB500F has a large 16.7-litre fuel tank, LED lighting, spring preload adjustable front forks and standard 2-channel ABS for enhanced safety.

With a variety of colour options available across these three models, there is certainly something for everyone during Honda’s ‘Power Up’ 500 Honda Dollar sale.

For more information visit your nearest Honda Dealer, ring 1 300 1 HONDA or go to www.hondamotorcycles.com.au

*HondaDollars may be used in store to purchase accessories, servicing or reduce purchase price. $500 HondaDollars when purchasing a new CBR500R, CB500F
or CBR650F. HondaDollars are redeemable in store and are not redeemable for cash. HondaDollars include GST. Available between 1 May and 30 June 2018. Only at
participating Honda Dealers. Accessories shown not included. Overseas models shown.

MV Agusta Brutale 800

Summer doesn’t have to end when you have the chance to get a great deal with the Endless Summer offer now on at MV Agusta Dealerships. Until May 31, 2018 you can have the chance of owning a new 2017 Turismo Veloce 800 or Brutale 800 with FREE on-roads.

WATCH VIDEO HERE   ⇓⇓⇓

The Tursimo Veloce 800, hailed as the most technically advanced MV Agusta touring motorcycle, has earned its reputation as the new benchmark in its class with elegant design and packed with features to make each ride an addictive pleasure. Whilst in the naked sports bike category, the Brutale 800 stands alone as the next evolutionary step from the historic Brutale family and the pinnacle of MV Agusta race track orientated and developed motorcycles.

2018 MV Agusta Brutale 800 RR
2018 MV Agusta Brutale 800 RR.

 

Whichever you choose, you can be sure you are riding the very best from MV Agusta, handmade in Italy.

To know more, visit your closest dealership or register for a test ride.

Brutale 800

  • Handmade naked road bike
  • 800cc triple engine
  • EAS 2.0 quick shift up/down
  • Counter-rotating crankshaft for agile steering
  • Performance gearbox and slipper clutch
  • Bosch 9 Plus ABS with Rear-wheel Lift Mitigation

Tursimo Veloce 800

  • ‘Bike of the Year’ winner
  • Lightweight 800cc triple engine
  • Touring egonomics incl. adjustable screen and bluetooth
  • EAS 2.0 quick shift up/down
  • 4 Engine maps
  • 8 levels of traction control

 

2018 Royal Enfield 650 Twins – Continental GT & Interceptor

2018 Royal Enfield has had TWINS??

I’ve been a motorcycle lover since I could walk. My father always spoke about his riding days on BSA’s, Harley’s and Triumph’s, and these styles have always been the ones I loved the most too.

Today I popped into Royal Enfield Sydney to have a look at their brand new 650cc Twins……and they are spectacular!!!

Watch Video here >>>

There is a Continental GT, based on the British Royal Enfield Café Racer style, that really took my eye. The seating position was sporty but not to the extent that and old bloke like me would get sore and cramped.

The second twin was the Interceptor. This had a more classic stance and a slightly higher seating position that could also be easily modified into a Scrambler style if so desired.

Both Twins are running the same engines and chassis, powered by at 650cc air and oil cooled Twin engine. Royal Enfield did plenty of research to finally land with a 270 Degree Firing Angle to create the best efficiency, torque, and also finding the most pleasing sound.

Royal Enfield’s Single Cylinder models are known and love for that “Big Single” thump, and wanted to develop a nice rumble with the Twins.

These 2 were on display only with the demo models arriving later in the year for test riding.

If you’d like to go in the draw to be the first person to test ride these beautiful bikes, get on down to Royal Enfield Sydney at 336 Parramatta Rd, Burwood NSW 2134 before 17th February 2018, get your photo taken on the bike and share on socials with the Hashtag #RETwinsSydney

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Thanks to Royal Enfield Sydney for having me today, and I look forward to test riding and reviewing any of their bikes soon.

Author: Rob Charlwood

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